The Power of Social Advertising for Real Estate Agents

By Amber McCulloch on Jan 27, 2022 1:15:44 PM

If you’re like the majority of real estate agents, you still get most of your leads through referrals, so social media advertising hasn’t necessarily been on the top of your to-do list. But relying only on referrals for your business in the year ahead might not give you the results you’re looking for. One of the easiest, most effective ways of building a strong pipeline of incoming leads is through social media ads for your real estate business. Here’s why.

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How Long Has It Been Since Your Last Digital Health Check?

By Tara L. Christianson on Mar 16, 2019 12:30:00 PM

Have you ever Googled yourself? Did you know that Google will try to give you what it thinks you want to see? So, there’s a very good chance you’ll rank for your name, your area, your business on the first page. More importantly, though, do you know what people see when they Google you?

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Stop 'Posting and Praying' with These 5 Content Strategy Tips

By Tara L. Christianson on Sep 28, 2018 8:32:39 AM

The temptation is greater than ever these days. We’re told that “content is king,” and we should be posting interesting, engaging, thoughtful, timely content on a regular basis to our target audiences. So, we dutifully follow that instruction for the first week or so. But then life takes over, and there are clients and family and bills to pay, and suddenly all that content we wanted to post has fallen by the wayside. Preparation transforms into desperation, and soon we’re hitting ‘Publish’…while mentally saying a silent prayer:

“Our Google of Real Estate and Online Whims, We come to you in prayer.
Thy crawling spiders, thy algorithm, on laptop as on mobile.
Give us this day multiple views and shares, and forgive us our punctuation and grammatical sins, as we forgive those we see every day.
Lead us not into buying of leads or friends, and deliver us from trolls.
For thine is the traffic, and analytics and Adwords.
In thine own words, “Don’t be evil. (But make lots of profit.)”

While the Great Google who sees and knows all may hear your plea, its efficacy is questionable. Even so, hope and prayer seem to be many a real estate agent’s content strategy. What’s better than the ‘Post and Pray’ method, you ask? These five tips will help you start to build an effective, engaging online strategy, and will also help you determine whether publishing is the right thing to do.

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How to Make Your Real Estate Business Stand Out on LinkedIn

By Tara L. Christianson on Jul 30, 2018 10:31:58 AM

It’s the social platform often overlooked in favor of more ‘glamorous’ platforms like Facebook, Instagram, and YouTube. However, LinkedIn can be a robust platform for those who prefer to engage on a purely professional platform, those looking for business-to-business connections, and those who want to make a reasonably quick, strong impact while growing their network.

There are a number of ways that a real estate agent can leverage LinkedIn to their advantage. Before you start working on a LinkedIn strategy, however, you’re going to need to have LinkedIn set up correctly. Make sure your LinkedIn profile is as up to date as possible, with a current profile picture and a header picture that indicates where you work and what you do (Canva is a great tool to use to make sure your sizing is correct). Your profile should also include information that illustrates your specific real estate specialties (first-time homeowners, military, seniors, etc.), and relevant information around awards and background.

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5 Things Your Real Estate Facebook Page Needs Right Now to Be Successful

By Tara L. Christianson on Jul 9, 2018 9:45:00 AM

There are a number of reasons to create or continue to have a Facebook Page as a real estate agent, including providing information useful to those in your local community, giving insight into your real estate activities (including sneak peeks into your listings, open houses, and real estate work life), and to use as a base for your Facebook advertising. If you have a Facebook Page or are in the process of setting one up for yourself, use the checklist below to help make sure your Facebook Page is set up for success.

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How to Use Instagram in Your Real Estate Business

By Tara L. Christianson on Jul 2, 2018 7:47:00 AM

Is Instagram already your jam, or are you still deciding how you might be able to include it in your online real estate business plan? If you’re still unsure whether Instagram is for you, here’s an introduction to Instagram and a few ways you may enjoy using the app in your real estate business.

Instagram is a social networking app made exclusively for use by mobile devices, specifically smartphones. By 2019, it’s projected there will be at least 104.5 million Instagram users in the United States alone. Currently, there are somewhere around 600 million monthly Instagram users in the world, and the majority of those people follow a business account of some sort.

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