Just as photos overtook written status updates, video is now eclipsing photos as the preferred online media. Even Instagram – the platform that originally started as a photo-sharing app – recently announced that it is prioritizing short form video in newsfeeds above all other types of posts. Video is becoming more integrated in our personal, social, and professional lives. It has had a profound impact on the real estate industry and consumers have come to expect video tours and 3D interactive tours in property listings.
If you’re like the majority of real estate agents, you still get most of your leads through referrals, so social media advertising hasn’t necessarily been on the top of your to-do list. But relying only on referrals for your business in the year ahead might not give you the results you’re looking for. One of the easiest, most effective ways of building a strong pipeline of incoming leads is through social media ads for your real estate business. Here’s why.
A significant portion of most real estate agents’ business comes from repeat clients and referrals. To achieve this consistent client base as an agent, especially an agent who’s still growing their business, you need to have consistent communication with your sphere of influence (SOI). An SOI is made up of the people you know and who know you. And a strong SOI is important for agents who work with both buyers and sellers.
CENTURY 21 Redwood realty works tirelessly to provide our agents with cutting-edge technology paired with the best marketing out there. We’re proud to announce the launch of Redwood Marketing Studio 2.0, our new exclusive tool that helps our agents achieve success with effective marketing pieces.
Do you have a favorite social media site you prefer either in your life or in your business? You’re not alone! Everyone has a preference and while a good online marketing plan incorporates a few of the key social sites, there are usually one or two you find yourself going back to time and again. We asked our CENTURY 21 Redwood Realty agents their preferences. Which one do you think was most popular?
You pretty much give away your age depending on what you call this sign: #. Is it pound or is it hash? What used to be the pound sign to many is now what most people associate with hashtags. Hashtags were actually first predominantly used on Twitter as a way for people to organize information and find it again quickly. (In fact, you can blame one man, Chris Messina, for the first real uses of hashtags.)
Did you know that one of largest resources and social platforms online is YouTube? Created to host and offer videos spanning a wide variety of topics, YouTube is a popular place for people to find information. Are you on YouTube yet? If you are, have you organized your YouTube channel to make it easier for people to find you and your content? YouTube isn’t just a place for you to upload all your listing videos. There are a number of ways you can use your YouTube channel for real estate, and it starts with your YouTube set-up.
While Facebook remains one of the most popular social media platforms, at least demographically with older age groups, it could benefit a real estate agent to at least consider consistently maintaining a Facebook Page. (If you’re interested in Facebook and/or Instagram advertising at all, or having an Instagram Business account, you’ll need a Facebook Page anyway.)
59% of its users are under the age of 30. 38% of its users check it several times a day. (Source) The chances are good that you’re on (or at last have heard of) Instagram. With a myriad of app choices to use to enhance your Instagram marketing, it can be challenging to figure out where to start. So, we thought we’d help you out with an Instagram App starter pack!
Native Instagram Apps
Certain apps are “native” to Instagram, meaning that Instagram developed them themselves to seamlessly work with its app.
One of the newest is IGTV. IGTV is a vertical video app, which is meant to be more of a TV-like experience. Videos can be uploaded up to 10 minutes in length, and up to 60 minutes if you’ve got enough followers (and/or have a verified account). IGTV is meant to try to take advantage of the digital video watching boom evidenced by people ditching their cable and streaming more content.
Most online marketers agree that visual content marketing is their most significant focus now and moving into 2019. Take video - mobile video usage alone has increased by nearly 10 million daily viewing minutes in the last two years! (Source.) That’s a lot of eyeballs…and wouldn’t you like those eyeballs to be watching your content, too? You’re going to be creating and sharing interesting, engaging images online. So, where should you start?
Have a Plan
Start by having a plan. What do you want your content to convey? Are you going to be showing off a particular lifestyle? Will you be focusing more on the community you live and work in? Or are you going to be strictly business – sharing the stories of the buyers and sellers you work with, as well as the day to day behind the scenes of work of a hard-working real estate agent?
Knowing what kind of story you want to tell and what people you want to attract most will help you figure out the next step in your planning, which is deciding where to post your content and how often.