As a real estate agent, you know that success depends upon the strength of your sphere of influence and your ability to keep in regular contact with them. So you make calls, post on social media, send out mailers, do pop-bys, sponsor events, and host client appreciation parties. But when’s the last time you sent out an email?
These other marketing tactics are fun and splashy and get all the glory. But they also take a lot of time and resources – two things that busy agents are short on. But there is another, quieter, more cost-effective tool for nurturing your sphere of influence that often gets overlooked – email newsletters.