In a world where people are increasingly getting their information from online sources like Google and voice assistants that scour the web for answers are becoming more mainstream in people’s homes, maintaining fresh content online is more important than ever.
One of the main places that real estate agents can continuously provide updated, local, informative content is on their own websites. Agent websites should be about more than just the search feature – they should have a component that allows them to consistently post updated information so current clients, prospective clients and search sites like Google are all receiving the timely content they’re looking for.
Enter: the blog.