The 2021 Redwood Rally was packed with actionable content, insights and fun! Held virtually this year to maximize the safety of our agents and staff, Shawn, Nick + Eddie were joined by Tom Ferry, Jason Pantana, Laura Monroe, Cara Whitley, Sue Yannaccone, Mike Miedler, and more.
Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.
One of the best ways to kickstart a new year in any business is with the help of a master mentor. That’s why we’re bringing Tom Ferry’s master trainer, Bill Pipes, in to lead an exclusive 2-day Sales Edge event in January. We want our agents to feel prepared no matter what market they’re in or what 2019 brings. Bill is going to help them with every aspect of sales skills, from improving confidence to objection handling to increasing your conversions to the point where every lead becomes an appointment.
In 2018, we partnered with America's #1 Real Estate Coach, Tom Ferry, to put on exclusive live and online events for our agents. The arrangement was so successful that we've decided to extend it into 2019. Our kickoff will be January 22 and 23 when we present Sales Edge with Bill Pipes. Bill Pipes is Tom Ferry's top master trainer, and he holds this event throughout the country. So what makes our version so unique? The curriculum and materials for this event will match the Sales Edge with Bill Pipes programs that Tom puts on, but it won't come with the standard $397 price tag. That's right; we're offering this two-day event for free.
How do you score a free ticket to this event? There are two ways:
1. Be a current CENTURY 21 Redwood agent. Sales Edge with Bill Pipes is the first of many events that we're offering free to our agents with the express purpose of helping them grow their businesses.
2. Consider taking the leap and joining the C21 Redwood family! We have made a few slots available for those agents who are considering changing brokerages in the new year. If you're interested in a brokerage that invests in its agents, then Redwood may be a perfect fit. If you're interested in learning more and attending this event, then get in touch with our president, Eddie Berenbaum, and have a chat.
Here at CENTURY 21 Redwood Realty, 2018 and 2019 are all about business planning. We've launched an exclusive online business planning tool for our agents, and even held a company-wide business planning session hosted by Tom Ferry-- an event that was so out-of-this-world successful, that we're doing it again next year. One of the fundamentals of a robust real estate business plan is prospecting. Our owners, Shawn Milletary, Nick Pasquini, and Eddie Berenbaum, wanted to drive this home, so they decided to incentivize our agents through a business planning competition with some BIG prizes.
The contest ran for 60 days leading up to our company-wide business planning event, and focused on five areas of an agent's business:
- Listing Appointments
- Buyer Consultations
- Open Houses
- Outbound Referrals
At CENTURY 21 Redwood Realty, when we say we partner with agents to grow their business, we mean it. That's why, in 2018, we forged a partnership with America's #1 Real Estate Coach, Tom Ferry. All year, Tom and his team hosted exclusive online and in-person events with the express purpose of helping our agents reach new heights. This partnership culminated with our 2019 Business Planning session. This all-day program was hosted live by Tom Ferry and took our agents step-by-step through how to make an actionable business plan.
The event brought all 13 of our offices together, with a total of about 400 agents attending. Tom had advice and plans for everyone from our top-producing agents, to the brand-new licensees in our New Agent Program. While experienced agents and new agents will certainly approach their days a little differently, the main point that Tom drove home was that business is just math.
With a new year already looming, it’s time to start thinking about creating your 2019 real estate business plan. CENTURY 21 Redwood Realty’s real estate coach, Tom Ferry, suggests these essential elements as part of his 2019 business plan that he’ll be walking our agents through at the business planning session that he's hosting on November 14, 2018. Don’t create your business plan outline without these categories!
Once you become a top-producing real estate agent, certain things should come as second nature to you. Don’t be mistaken, though. You still have to work hard and work smart, and a lot of that boils down to keeping a schedule. America's #1 Real Estate Coach and mentor to CENTURY 21 Redwood Realty agents Tom Ferry likes to say, “Routine is the sign of an ambitious individual.”
He’s written a blueprint for what a top-producing agent’s week should look like. While he has some basic rules – like starting each day knowing what your goal is and time-blocking your entire day out on your schedule – he has also broken the day down. Here’s a snapshot of what part of a day for a top-producing agent could look like:
At CENTURY 21 Redwood Realty, we inherently believe that every one of our agents is a rock star. So, when others recognize their greatness, the only surprise we have is that it took everyone else so long! Some of the well-deserved honors recently awarded to Redwood agents include:
Our relocation agents, led by Tina Bodolosky, being awarded the USAA RERN Mission Possible AGR Winner’s trophy for the number of AGR referrals and for delivering exceptional experiences every day.
Throughout this entire year, our agents have had multiple opportunities to learn from Tom Ferry and his team through webinars, discount tickets to his events, and in-person Redwood-exclusive appearances. Back in February, Coach Kay Stanley visited us to work with our Managing Brokers, and in April, Tom Ferry was the keynote speaker at our annual Redwood Rally. Our agents have gained invaluable information and tools that have helped them to grow their businesses and set up 2019 as their best year ever. Every event we've held this year has been leading up to one thing: 2019 Business Planning, hosted by Tom Ferry.