As we start to prepare ourselves for another new year, one of the things to consider when thinking about your 2019 online digital strategy is whether you are conveying a consistent branding style in your online marketing (both paid and unpaid). If you aren’t, or you’re not sure, here are some steps to take to get a brand-new Brand You out there in the new year.
Create a Personal Brand Style Guide
What the heck is a brand style guide, you ask? A brand style guide is a combination of your visual style and content style that you follow to create consistency for your brand.
Having a brand style guide, even a simplistic one, allows those who view your profile to instantly and easily identify you, picking you out from other real estate agents.