The Question You're Probably Not Asking of Your Next Potential Brokerage

Oct 1, 2018 1:22:32 PM

question to ask your brokerage

When it comes to choosing your next potential brokerage, many people focus on monetary offerings – commission splits, bonuses, and more – or on other enticements that might make them choose a brokerage as their next brokerage. There’s one question, though, that many agents don’t ask, and that’s about your potential next brokerage’s agent retention rate.

Why is that important?

There are many reasons real estate agents may think it’s time to make a change in their brokerage, including lack of support, high or incomprehensible fee structures, insufficient education, a lag in keeping up with innovation, and isolation from their wider community. But it’s harder to pin down why real estate agents choose to stay with their brokerages.

One reason many agents stay with their brokerage is that they’ve found a brokerage who isn’t afraid to work on expanding their agents’ brand instead of their own. For example, many long-term agents at CENTURY 21 Redwood Realty admire our focus on enhancing our agents’ brands and letting them fly.

We’ve always stressed that it’s essential to help our agents grow their businesses. That’s the bottom line for us. When we do that, we’ve found that this encouragement creates a natural flow into an unparalleled customer service experience for their clients, deep relationships with trusted partners in the mortgage industry and other contractors, and faultless interactions with their fellow real estate agents.

The agents we started with 10 years ago aren’t the agents they are today – and that’s exactly how it should be! Their growth enhances our growth, and our open lines of communication between ownership, managers, staff, and agents ensure continuous informed evolution. Arlington agent Brittany Camacho recently celebrated her nine-year anniversary with us. Part of her online celebratory commentary included this quote:

“Huge thanks to Edward Berenbaum, Nick Pasquini, & Shawn Milletary for seeing potential in me, when I really had no idea what I was doing with my life. I remember going into the office every day saying, "Well, what do I do now?" And y'all always said, "Go sell a house." And I was like, "But HOW?" Thanks for believing in me, guys! And thank you for giving me a company that I'm proud to call a second home! Century 21 Redwood Realty really is the best brokerage out there!”

Even better were the number of our agents chiming in under her Facebook post talking about other agents who’ve been with us practically since the beginning, including Kevin LaRue, Shelly Porter, Diane Schline, Shawn Battle, Chris Sanders, Jim Talbert, Rob Carter, and Steve Makranczy.

Why are they here? We’d like to think it’s because we cover all their support needs, from our marketing and transaction concierges to our cutting-edge technology innovations to our ongoing, diverse training, but we think it comes down to one word: freedom. We give our real estate agents the tools to encourage and allow them to be the best they can be, whatever that means to them.

So, is your current brokerage delivering its value to you? Are you succeeding despite the company you keep? Are you struggling to keep up and want to work with an industry leader? We partner with agents to grow their business. That's one of our core values, and we'd love to partner with you.


Tara L. Christianson

Written by Tara L. Christianson

As Century 21 Redwood Realty's Training and Technology Director, Tara has been allowed more fully explore her passion for teaching fellow real estate agents all about upcoming technologies and the opportunities of the online world. She's an international speaker and content writer who relentlessly pursues the best strategies for individuals and companies in utilising technology to its best benefit.

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