Tom Ferry’s Three Ways to Send Your Business Through the Roof

By Edward Berenbaum on Mar 21, 2019 2:47:31 PM

"You deserve more business. You're sick and tired of the lack of income that's coming in, even though you're making money, you know that more is available and I'm gonna help you get it."

This week Tom Ferry is helping you focus on what is really important and what will make money for your business. This video is a short, simple, and sweet guide to driving your business to new heights.

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Tom Ferry’s 8 Financial Tips to Set Yourself Up for Success When the Market Shifts

By Edward Berenbaum on Mar 13, 2019 6:58:32 AM

The sky isn’t falling, but that doesn’t mean you shouldn’t prepare for when it does. Treading water only works during the calm, but it won’t keep your head above the waves when things get rough. Luckily, Tom Ferry has some advice that’ll keep you and your business afloat when the market goes south.

These eight financial tips will help any business plan for future success even when the market isn’t favorable and if you follow each point, your wallet and sanity will thank you for it.

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How to Reach New Buyers in Today's Housing Market with Tom Ferry and Steve Harney

By Edward Berenbaum on Mar 6, 2019 10:00:04 AM

This week Tom Ferry has a guest, Steve Harney, who he refers to as the “oracle” of real estate on the show to discuss the health of the market and the strategies you can use to attract first time home buyers.

These two topics tie very well together considering that young home buyers are cautious when buying a home after the 2008 crash. Tom and Steve’s advice will help you overcome those fears with a level-headed approach to selling.

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Tom Ferry’s 9 Challenges for Starting or Growing Your Business

By Edward Berenbaum on Feb 27, 2019 10:19:56 AM


This week Tom Ferry put together a list of 9 challenges that businesses face when starting out. These are the challenges that he gives potential investments to make sure that he knows they are going to make returns.

If a business comes to him asking for an investment in their product or service and they can’t meet these challenges, Ferry will find himself retreating from their idea.

These are Tom Ferry’s nine challenges for starting or growing your business.

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Tom Ferry's Guest Dives Into Why He Believes it is an Interesting Time to be in Real Estate

By Edward Berenbaum on Feb 20, 2019 3:18:29 PM



This week Tom Ferry brought on real estate investor and author of 100 Doors: Building Wealth Through Real Estate Cash Flow, Andy Dane Carter, to talk about the real estate market, how the economy will impact the housing market, and how you can effectively make a 20-year plan to build the future you are looking for.

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Tom Ferry’s 6 Referral Drivers You Need to Stand Out

By Edward Berenbaum on Feb 13, 2019 10:08:29 AM

The Tom Ferry show is back and this time he has six strategies you should implement to drive more business referrals your way.

Pulling from a list of thirty-six different strategies you can use to boost your referrals, Tom focuses in on six specific strategies that you can implement now to bring in more referrals and even strengthen the relationships you have with your network.

Using these strategies you’ll stand out in your sphere and become “the obvious source for referrals as the real estate solution in your marketplace.” For more information about these strategies, don’t forget to check out the video either here or on Tom Ferry’s YouTube page.

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Tom Ferry's 3 Tactics for Standing Out in a Crowded Real Estate Market

By Edward Berenbaum on Feb 6, 2019 10:20:18 AM

It’s Wednesday, which means it’s time for a new episode of the Tom Ferry Show! This week Tom dives into a trend that is cutting into the market share of real estate agents. This is driven by new technologies that we use in our everyday lives, like smartphones.

This trend is the creation of the iBuyer and hybrid real estate markets which cut out lots of the “stresses” of selling your home. Instead of going through a real estate company and agent, some home sellers are opting for the iBuying experience of selling directly to an investor for a quick cash offer.

What does this mean for real estate agents like us? Obviously, this means we must improvise, adapt, and overcome, and Tom Ferry gives us three tactics we can use to do just that. These three tactics will help you separate yourself from the pack and stand out in an ever-crowding market.

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9 Questions From Tom Ferry's Instagram Stories

By Edward Berenbaum on Jan 30, 2019 8:01:00 AM

In this week’s episode of The Tom Ferry Show, Tom takes questions from his Instagram stories on a variety of topics, from building your business to how to leverage that very first transaction. I’ve done a basic Q&A here, but you should watch the video for more in-depth answers to these questions.

“I had 45 deals last year and made $250K. How do I double that in 2019?”

Tom says that at that point, you’re in the adding stage: you either need to add an assistant; you need to add more lead sources; you need to add someone to help you generate more appointments, or you need to hire a buyer’s agent so you can focus more on listings. He says that it’s not complicated: you need to find the highest and best use of your time and do that.

This concept of the highest and best use of your time is repeated throughout this episode, and it’s an important concept to keep in mind as you move through the stages of your real estate career.

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Tips on Adding Video Into Your Real Estate Business

By Edward Berenbaum on Jan 23, 2019 11:01:05 AM

This week’s episode of The Tom Ferry Show is a little different than usual. Tom is celebrating his 200th episode and reflecting on how far he has come since episode one. While this episode is mainly about the process of making the show, with a good chunk of funny bloopers thrown in, there are still some takeaways for you as you think about your 2019 marketing plan.

When Tom Ferry decided to create a YouTube show, he started just like many agents: wondering if his content was worth anything, or if he was making videos for the sake of making videos. He went through a long process of experimentation, trying everything from three-minute videos to 30-minute videos. He’s done episodes with guests, no guests, and has covered a variety of topics. So what should you learn from this? That you don’t have to have it all figured out when you begin. Just doing it and making the commitment to producing content is enough to get started. As Bill Pipes said during day one of Sales Edge, “success is progress; not perfection.”

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David Goggins and Raw Accountability

By Edward Berenbaum on Jan 16, 2019 7:34:00 AM

This week, Tom is interviewing David Goggins. David has a long and storied military career, he broke the world record in pull-ups, and he wrote a book called, “Can’t Hurt Me.” David talks about how he transformed himself from a dumb fat guy (his words) into a Navy Seal and bestselling author. He’s all about facing your fears so that you can deal with your past and be dominant in your business and your personal life.

Goggins believes in raw accountability. You have to be honest about your shortcomings and work to fix them. In real estate, he suggests that you should make a list of things you don’t like. If you don’t like making calls, guess what David wants you to do? Make a lot of calls. (He uses more colorful language that you’ll see in the video). Unlike many coaches, he doesn’t believe that you should triple down on your strengths. He says that when there’s fear involved, you need to triple down on your weaknesses. If you don’t do that, then your fear will own you, and it will impede your success. David says that fear shrinks your world. When you let your fears control you, you’re cutting down opportunities. Once you conquer your fears, however, you’ll see that the world begins to open up to you.

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