In this week’s episode, Tom interviews Matthew Ferrara. Those of you who attended this year’s Summit may recognize him as the inspirational speaker who closed out the program. Today, he’s offering insight into how you can give yourself permission to stand out from the crowd and tell your story more effectively.
Control the story
Matthew says that you need to have control of your own unique story. So many real estate professionals underestimate the power of their own story and their company’s story to inspire the public and allow them to stand out in the sea of sameness. Consumers want to know your story. Buying a house is not just transactional; it’s a hugely emotional process, so tell them about who you really are. We need to be inspirational to our clients. What would a friend say if they were telling someone they should work with you? That’s the message you need to convey.