"You can't afford in this market to spend time doing dumb stuff that doesn't work."
Tom Ferry is on the road this week, but that isn't stopping him from giving you the best advice for running your real estate business. We are now knee deep in Q2 and the spring market is roaring along, so Tom wants you to do everything you can to maximize your efforts with these plays.
1. Clean Up Your Night Routine
Are you staying up too late each night? Drinking too much before bed? How about staying on your phone right up until you decide to go to sleep?
Perhaps it's time to change up your night routine so you can get the most out of each following day. Tom recommends reading a book or having a relaxing talk with a spouse or a friend before bed that way you get a good night's sleep.
Whatever you do, your play at night should make you feel relaxed before going to bed and ready to dominate the next morning when you wake up.
2. Fix Up Your Morning Routine
Similar to the last play, streamlining and cleaning up your morning routine has a major impact on your motivation and energy for the rest of the day.
Tom gives a rundown of his morning routine:
- Wake up
- Go to the gym
- Come back to the house
- Does his gratitudes
- Does his meditations
- Reviews his schedule for the day
- Lists out the most important things he needs to produce TODAY
I'm not saying you have to follow Tom's exact routine, but a healthy morning routine that makes you energized and organized for the day will put you in a better position to succeed.
3. Nail Down Your "Hour of Power"
What do you do before you start making calls?
Before Tom starts hitting the phones he will make sure all of his leads are out, his numbers are all in front of him, and then he will practice whatever his message is. He'll go through, read his script, and get a good feel for it before he starts dialing.
If you want to see better results from your calls and interactions, preparation goes a long way.
Just like a professional sports team, everything you do should have a play attached to it. You shouldn't waste your time taking stabs in the dark with any of your actions or routines. Get your plays together and you'll maximize your efforts every single time.