Tom Ferry's Proven Strategies for Improving Your Memory

May 16, 2019 10:30:00 AM

Screen Shot 2019-05-15 at 12.04.24 PM

"When we forget somebody's name, what the message that we send? That we don't care."

We all want to improve our memory, but despite all of the guides and self-help articles out there, most of us still struggle with this seemingly simple task. Tom Ferry and this week's guest, Jim Kwik, summed up three key devices on his podcast that'll help you improve your memory using an easy to remember acronym: "M.O.M."

1. M - Motivated

"Let's say there was a suitcase here of $2 million cash for you or your favorite charity, tax free if you just remember the name of the next stranger you meet. Tom, who's going to remember that person's name?" asks Jim.

"Everyone," answers Tom.

It's not that we can't remember someone else's name, it's that we aren't motivated to remember. Motivation plays a key role in memory and if there is something you truly want to remember, you will make it a priority to do so. Motivate yourself by getting to the heart of "why."

Why do you need to remember so-and-so's name? How will it benefit you?

Whatever motivation and "why" you come up with, make sure you remind yourself of it before each interaction and you'll discover the ability to remember anything.

2. O - Observation

"The art of memory is the art of attention."

Jim says that many of our issues with memory stem from our lack of attention rather than a lack of retention. He then proceeds to tell an interesting story about the second time he met President Bill Clinton. It's a fascinating story and I'm not going to spoil this one for you, so you'll have to watch this week's video to hear it.

Ultimately, Jim sums the lesson of his experience with Bill Clinton: If you want to remember things, you have to be here now, in the present. Paying attention gives you a semblance of power that no amount of speaking will ever get you.

"Powerful presence comes from being powerfully present."

3. M - Mechanics

These are the strategies that we use to remember names, places, dates, and facts such as "ROYGBIV" for the colors or "HOMES" for the great finger lakes (Huron, Ontario, Michigan, Erie, Superior).

Establishing mechanics is invaluable for your ability to remember anything. Luckily, Jim has a system that you can use to remember any name that you come across:

"The next time you're at your next event -- say 'I'm going to B.E. suave." The 'B' stands for 'believe' because as we talked about, if you believe you can or believe you can't either way you're right. Henry Ford said that. -- The 'E' is 'exercise'. Practice makes progress. Progress makes permanent."

Memory is all about skill acquisition, which comes with consistency. Practicing your memory skills and believing you can remember things will go a long way in your sales career.


Edward Berenbaum

Written by Edward Berenbaum

A 1997 graduate of Penn State University, Eddie moved to the DC area immediately after college to begin his career in real estate. Working for Richmond American Homes from 1997 through May of 2001 as a top producing New Homes Sales Agent and Divisional Sales Manager, Eddie discovered two important things: he loved real estate and the market was ripe for innovation. After taking time off to backpack around the world, Eddie returned to the DC area and co-founded Redwood Realty. Through aggressive marketing, hard work and the help of two extremely understanding business partners, CENTURY 21 Redwood Realty has grown many times. Eddie has taken his role in handling the growth and the marketing of the business extremely seriously, creating unsurpassed online and offline marketing for our agents, incorporating cutting-edge technology at every turn, and always looking for more opportunities to grow. His insatiable quest for knowledge and innovation is a key driving force behind our company.

Recent Posts