How to Get Your Real Estate Groove Back This Fall

By Tara L. Christianson on Sep 17, 2018 9:13:53 AM

Late August and early September isn’t just a hard time for kids - many real estate agents experience their own ‘back-to-school’ slump in their businesses. Not only do many have additional family obligations to deal with; a common perception among agents is that people who were interested or motivated to move probably did so already in summer (or will wait until next year). Less sunlight, more temperamental weather, and a spate of bills doesn’t help the overall mood.

What to do? How do you break out of this slump, so you still finish 2018 strong? A few thoughts from our CENTURY 21 Redwood agents may help provide the catalyst you need to jumpstart this transition into fall.

Plan Events for the Next Few Months

One way to stay motivated is to have things to look forward to, especially if those events involve other people. You can plan client appreciation events for the upcoming months, while starting to get ready for fall pop-by calls and visits, like Ruthan O’Toole (a C21 Redwood agent from our Locust Grove office) does. Not only is Ruthan looking forward to her office’s September client appreciation event, and says their Labor Day event, with taco trucks, was very popular! She notes that autumn is a great time to touch base again with clients: “This is the perfect time to be handing out football schedules, calendars, fliers with area fall festival events posted and, of course, pop-by fall-themed gifts.”

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CENTURY 21 Redwood's Lars Henriksen Receives Resolution of Appreciation From Loudoun County

By Kona Gallagher on Sep 14, 2018 8:16:07 AM

You may not be able to see into the future, but you can help shape it. Shaping the future of Loudoun County is the goal of the Envision Loudoun Stakeholders Committee. This group is composed of actively involved citizens who meet to review and provide feedback on Loudoun's 2040 Comprehensive Plan. Recently, Lars Henriksen, the Managing Broker and EVP of our Ashburn and Leesburg offices, along with his fellow stakeholders, was recognized by the Loudoun County Board of Supervisors for his work on the committee.

After months of meetings in which stakeholders formed subcommittees and met on everything from transportation, to housing, to economic development, the committee presented the Comprehensive Plan to the Board of Supervisors on July 19. At the Board's September 4 business meeting, they presented a Resolution of Appreciation to Envision Loudoun committee members, including Lars.

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In a 'Go Go Go' World, Are You Making Time for You?

By Billy Ekofo on Sep 12, 2018 10:49:21 AM

Between my junior year in high school and my senior year in college, I spent all of my summers working at as camp counselor right outside of Williamsburg, Virginia. I loved that opportunity because it gave me the chance to reconnect with friends who had served in the past with me, but also the chance to connect with new staff members. Ultimately, the real excitement was looking forward to welcoming new and returning campers to their favorite camp for the summer and introducing them to new programs, adventures, and a slew of silliness.

I always started my journey at the camp with incredible energy. I barely took any breaks, even though we were encouraged to do so. The excitement of the camp fueled me, so I never once thought that I needed time to recharge myself. My last year as a counselor was in 2004, and by then, I was no longer the Energizer bunny that I was six years previously. I knew in my heart that I squandered any future opportunities to be of service to other staff members, and ultimately the children because I was always on the go, and never took time to replenish my soul and body.

One of the most significant benefits of our work as Realtors® is that we continuously pour our very best into everything we do - and clients get a front row seat to our constant flow. The rush of submitting an offer, breezing through all the contingencies, and finally sitting at the closing table keeps us wanting more: more interactions with potential clients, more opportunities to help other people in our sphere, and the opportunity to once again showcase our ability to help anyone with one of the most significant financial decisions they’ll ever make.

Topics: agent advice
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How to Use the Magic of Pop-Bys in Real Estate

By Tara L. Christianson on Sep 10, 2018 11:36:46 AM

Ever want to catch up with someone and think you should pop by to see how they are? Next time, take something with you! One of the ways CENTURY 21 Redwood Realty agents connect with their clients is through seasonal pop-by presents.

What Are Pop-Bys?

You may have called them by another name, but pop-bys are small gifts given face-to-face to clients, usually seasonally or around holidays. They provide another opportunity to catch up and connect with people, as well as to provide them with something useful and fun to remember you by.

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Celebrating the CENTURY 21 Redwood Rebrand

By Tara L. Christianson on Sep 7, 2018 8:31:00 AM

Do you live in the Northern Virginia, Southern Maryland, or Washington, D.C. area? Then, you’ll want to keep your eyes peeled, as we’re launching our CENTURY 21 rebrand across all 13 of our CENTURY 21 Redwood Realty offices.

What you’re seeing is the external indicators of a refreshed and renewed brand – from our house signs to our business cards to the new brochures, postcards, and other forms of branding available to our CENTURY 21 Redwood Realty agents...but these are only half of the changes happening within our walls.

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It's Time to Shake it Up and Stop Accepting the Ordinary

By Billy Ekofo on Sep 6, 2018 9:32:00 AM

Labor Day came and went. The kids are back in school, and summer is coming to an end. In the real estate world, this means a couple of things: The people who wanted to move to a different location are finally settling into their new house and routine. The people who thought about moving to a new home, but haven’t yet made the move, will most likely stay put for at least a few more months. There is still some market activity, but the general spring market frenzy is coming to an end.

Pretty soon, fall will be here, and with it will come another wave of real estate opportunities for buyers, sellers, and renters. Those prospective customers will most likely look for a ready, able, and well-suited agent to assist them with their needs. That agent will probably be either a recommendation from a close friend or relative, or an agent that they found online.

The criteria for choosing said agent will be based on either service reviews, the strength of the recommendation, or the way that agent carries himself or herself either in person or online. Some will choose you. Others will not. You’ll service the ones who decided that your help is something they cannot live without. You’ll close on a transaction and ask them for a referral. They will either share one or several with you or not. You’ll still feel proud of your services to them, and that service will earn you a commission. You’ll celebrate. You will thank your clients for their trust in you, and you'll look into your pipeline with great anticipation and expectation for your next source of business.

Topics: agent advice
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Everything You Need to Know Before Your Next Settlement

By Tara L. Christianson on Sep 5, 2018 8:28:17 AM

You've done the legwork, put in the hours, and now it's settlement time. It's time to relax, right? Not quite yet. There are many potential pitfalls in the settlement process that you'll want to avoid. Last week, we gave you 5 Items That Need to be on Your Pre-Settlement Checklist. But what about pitfalls that your clients may fall into? We spoke with some of our experienced C21 Redwood agents and got their advice on what your clients should avoid, what they should bring and who is responsible for paying what. Everything you need to guarantee a smooth settlement process. 

Anne Overington of The Overington Team, C21 Fredericksburg says that knowing requirements is critical. She offers a breakdown of what all parties need to know and bring.

"Make sure everyone knows what is required on the day of settlement. Instruct your clients to do the following for a smooth closing:

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How to Be a Facebook Hero by Using Friends Lists for Your Business

By Tara L. Christianson on Aug 31, 2018 3:34:41 PM

In a time when the lines are becoming more and more blurred on Facebook between business and life, Facebook Friend Lists might be what you need to help you rethink the way you use Facebook for your real estate business.

Here’s a typical scenario: You work with a fantastic seller. You did a great job of selling their home. You want to stay in touch. They want to keep in touch. You put them in your CRM. They friend you on Facebook.

What do you do next?

For some real estate agents, this is a bit of a dilemma. Maybe you post a lot of photos of your kids for your out-of-state family members to see, and you don’t want your new seller friend to see all of them. Maybe you like traveling, and there are pics of your latest adventures, waving a margarita like it’s a flag and sporting your new sparkly bikini. Again, maybe something your new friend doesn’t need to see first thing in the morning. Or, on the flip side, perhaps your friends and family have accused you of being too ‘real estate-y’ on Facebook, and you want to spare them from future “Just Listed” and “Another happy client” posts.

Enter Facebook Friend Lists.

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How Are Your Delivering on Your Brand's Promise?

By Billy Ekofo on Aug 29, 2018 2:30:44 PM

I have been having many conversations regarding brand and service lately, but more so around branding. In particular, how your brand’s value proposition needs to be in perfect alignment with the services you offer.

Often, agents think of their brand as merely a collection of trendy colors, logos, images, and regularly scheduled social posts, but it is, in fact, a whole lot more. A brand is a unique identifier for your business, and encapsulated in that brand is a single value proposition to your current and potential customers.

Your brand is of great importance for many reasons. In addition to the monetary value you bring to the table, this is something to which recruiters and brokerages looking to acquire companies pay close attention. Your brand is such a differentiator that, when built correctly, a business will consider whether or not acquiring you will enhance its brand to the point that a consumer would be willing to pay extra for doing business with them over another company. This is what is often referred to as brand equity - an intangible measurement of a brand’s power that can either enhance a company’s standing in the marketplace or cripple it completely.

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5 Items That Need to Be on Your Pre-Settlement Checklist

By Tara L. Christianson on Aug 27, 2018 12:52:06 PM

Do you have a checklist for actions you need to take with your buyer or seller clients before you get to the settlement table? Check to see if these are on your list! We asked our CENTURY 21 Redwood Realty agents for mistakes they see real estate agents make before getting to the settlement table, and here’s what they answered. (Consider it a real estate agent’s wish list for other agents.) It’s an excellent opportunity to learn what not to do – and maybe even have a few additions to your “preparing my client for settlement” checklist! 

Title Companies and Title Insurance Advice

“The worst for me is having a buyer shocked to see title insurance cost. We can't sell title insurance and have to be careful what we say because we are not licensed to do so, but it is important to introduce the topic and refer them to a good source. I do it with my buyers when I review their estimated closing cost list when writing an offer (or earlier).” – MaryEllen Rubenstein, C21 Redwood Reston

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