Did you know that one of largest resources and social platforms online is YouTube? Created to host and offer videos spanning a wide variety of topics, YouTube is a popular place for people to find information. Are you on YouTube yet? If you are, have you organized your YouTube channel to make it easier for people to find you and your content? YouTube isn’t just a place for you to upload all your listing videos. There are a number of ways you can use your YouTube channel for real estate, and it starts with your YouTube set-up.
Prospecting. Pipelines. Scripts and dialogues. If you’re new to the real estate industry, these might still all be unfamiliar terminology. However, if you’ve been in this business for any amount of time, you’ve got some idea about what these terms mean for the longevity of your real estate career. It’s easier, however, when you start to think of ‘prospecting’ as ‘finding prospective buyers and sellers who may need your assistance’, ‘pipelines’ as a ‘list of people who range from wanting to buy or sell something now to those who are interested in possibly buying or selling down the road’, and ‘scripts and dialogues’ as ‘specific words used to better communicate your desire to help people’ and ‘questions to ask to help you better identify people who need your help now versus those who might need it later.’
While Facebook remains one of the most popular social media platforms, at least demographically with older age groups, it could benefit a real estate agent to at least consider consistently maintaining a Facebook Page. (If you’re interested in Facebook and/or Instagram advertising at all, or having an Instagram Business account, you’ll need a Facebook Page anyway.)
One of the events we most look forward to every year here at CENTURY 21 Redwood Realty is the Redwood Rally, and this year is no exception! Once again, all 13 of our real estate offices will gather at the MGM National Harbor in Maryland for awards recognition, food, drinks, dancing and fun!
We all have a few ‘go-to’ apps we find ourselves using every day in our personal lives, and that’s no different for our real estate lives as well. We were curious what active real estate agents are using every day during their working hours, so we reached out to our CENTURY 21 Redwood Realty agents to find out what they had to say. Here are some of their favorite real estate apps and tech tools!
Recently, C21 Redwood Realty President and co-Founder Eddie Berenbaum joined Arlington agents Kathy Dipp and Ricardo Rozada for CENTURY 21’s One21 European Summit, a conference attracting over 2000 real estate professionals for learning, community, and fun in Lisbon, Portugal.
“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While technically it’s the United States Postal Service’s motto, it could just as easily apply to real estate agents, including during the extreme chill of a polar vortex. We’ve previously written about how to real estate in bad weather, where we talked about tips like checking in on clients and checking on signs. While information like this also applies to winter, there are a few other tips to consider that are winter-specific.
Ensure Access to Your Properties
Winter weather can bring more complications for access, including ice and snow. Ruthan O’Toole, a CENTURY 21 Redwood Realty Locust Grove agent, says she takes into consideration access concerns for both the public and other agents when there’s inclement weather. Having a plan for keeping walkways and driveways (or other parking spaces) clear and open, whether it be from the sellers or an agreement with third-party vendors, can provide additional peace of mind for both the sellers and the selling agent. Additionally, keeping specific winter weather tools on hand, like shovels, sand, and salt, is good for those times when wintry weather sneaks up on you.
You’ve probably heard it from everyone by now – you should be using video in your real estate marketing, for listings but also for self-promotion. In fact, top real estate coach Tom Ferry has been sharing his thoughts about adding video into a real estate business with our CENTURY 21 Redwood Realty agents. If you haven’t started yet, though, there’s still time to make 2019 the Year of You and Video. Read on to get some tips and tricks to effectively using video in your business.
Getting Started with Video
All you really need to get started with video is something that can take video, like your smartphone or tablet. (If you’re not sure, most phone and tablet manufacturers will have online tutorials.)
Next, you’ll need a plan. What do you want the video to be about? Who’s the audience? What message do you want the audience to walk away with? Will it just be you in the video, or will you include other people as well? Will this be a ‘one take’ video – done in one shot and one take, or an edited video, with several different videos pieced together to make one video?
Clients these days want to feel informed before making any decision. With all the different kinds of information out there, however, it can sometimes be difficult for them to know which information to trust and rely on. Enter: You, Their Real Estate Agent and Trusted Local Adviser.
One of the ways our agents communicate local market conditions with prospective and current clients is through MarketWatch postcards. How could you use them in your business? First, send out MarketWatch postcards to people in your chosen area with information about current and upcoming listings, including a summary of properties that are for sale, under contract, or have sold to other residents in those areas. Then, follow up with new cards when you get a listing, when the property goes under contract, when it sells, and/or when the market changes in that area. Keeping that constant flow of simple-to-understand information in an easily digestible marketing piece is an excellent touchpoint and way to provide clients with valuable information. All while showcasing your local knowledge!
Choosing the right person to lead a talented and diverse group of agents can be a challenging task. When you find them, however, it can be a rewarding and fulfilling experience, both for yourself and your agents. We’ve been fortunate here at CENTURY 21 Redwood Realty that when we’ve needed to find the right person to lead one of our offices, they’ve appeared. The Managing Brokers/Executive Vice Presidents of our 13 offices have a wide range of backgrounds and skill sets, yet also have several things in common. They all are widely respected within the industry and by their peers; they’re often recognized for their dedication to bettering the real estate industry as a whole; they’ve worked tirelessly in the past for their buyer and seller clients; and they now are wholeheartedly committed to helping each agent in their office achieve their goals.
One of the reasons they’re able to keep this single-minded focus and commitment to our agents is because none of our managing brokers are active selling agents. Now, instead of time spent prospecting and lead generating for themselves, they’re teaching classes on prospecting and lead generation best practices for their agents. Instead of squeezing in time to show houses to prospective buyers, they’re running office events and book clubs and organizing training events by outside experts for their agents.