C21 Redwood Nation Rocks the Red at Nationals Ballpark

By Tara L. Christianson on Jul 16, 2018 10:13:56 AM

It’s the annual summer tradition at CENTURY 21 Redwood Realty everyone looks forward to –CENTURY 21 Redwood’s Night at the Park, where we gather all our offices together (13 now!) for a celebration of family, fun, and fan-ing for the Washington Nationals!


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How C21 Redwood Realty is Responding to Disruption

By Tara L. Christianson on Jul 13, 2018 12:50:00 PM


Our President and co-founder Eddie Berenbaum recently gave an in-depth interview to Inman News as part of their “Fighting back” profile series, where they interview broker-owners like Eddie about their response to industry disruption.

In an area with a large number of traditional and new real estate business models, CENTURY 21 Redwood Realty is a prime example of how a ‘traditional’ real estate company can continue to compete in an environment where both agents and clients seemingly have more choices than ever.

So, according to Eddie, what’s our secret sauce? It’s pretty simple, actually:

Our people.

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Rediscovering the Best You at Inman Connect

By Billy Ekofo on Jul 11, 2018 5:28:14 PM

It is hard to put into words what Inman Connect genuinely represents to me, only because I have in many ways attempted to put in writing how this event became more than just a yearly industry gathering that I attend. Inman has transcended the conference status. It has become more of hallowed ground for me, and in some respect, a place of rediscovery. As I prepare to attend what will be my 7th Inman Connect (4th as an Inman Ambassador), I am rediscovering my path to the conference - because merely remembering where you have been, helps to focus and shape the path you are heading toward. 

Rediscovering the Industry

Among the many things I took away from my first Connect back in 2015 was a sense of rediscovering this industry that I have been part of for more than a year. My industry experience was limited to the deals I was working on, the local association events that I would occasionally attend, and the rest to my company. Inman allowed me to think bigger than my local perspective and grasp the immensity of the real estate industry.

Topics: inman connect
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5 Things Your Real Estate Facebook Page Needs Right Now to Be Successful

By Tara L. Christianson on Jul 9, 2018 9:45:00 AM

There are a number of reasons to create or continue to have a Facebook Page as a real estate agent, including providing information useful to those in your local community, giving insight into your real estate activities (including sneak peeks into your listings, open houses, and real estate work life), and to use as a base for your Facebook advertising. If you have a Facebook Page or are in the process of setting one up for yourself, use the checklist below to help make sure your Facebook Page is set up for success.

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What You Need to Do to Have a Successful Real Estate Career

By Tara L. Christianson on Jul 6, 2018 8:13:00 AM

At CENTURY 21 Redwood Realty, we enjoy a blend of real estate agents from all stages of their real estate careers. Providing the tools, training, and technology for each agent is something on which we put a lot of importance. We especially recognize the necessity of individualized instruction and guidance for new real estate agents. We are incredibly lucky to have not one but two extremely qualified people –Sandy Rosengarden and Trish Szego - on our staff as Directors of New Agent Growth who provide that service for every new real estate agent in all 13 of our real estate offices.

If you’re new to the real estate business, here is some advice Sandy and Trish have shared to make sure your career gets off to an amazing start.

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Who is Gambling on You?

By Billy Ekofo on Jul 4, 2018 9:21:00 AM

Recently, the president of a large competing real estate company made a very audacious claim regarding his company’s technological influence in the real estate industry. The opinion piece that this executive penned on LinkedIn read as if technology was simply non-existent in the industry before his company came in the scene. While this company has undoubtedly influenced the industry in many ways, including regarding technology, the idea that they ushered it in immediately caused controversy. This article of course lead me to evaluate my own experience in the industry, and how technology made and still makes an impact on my career as a real estate professional.

This story begins in late 2013 when I was looking for a real estate brokerage where I could hang my newly acquired license. Even at that time, there was talk about using technology to enhance your business as an agent. What sold me out on CENTURY 21 Redwood Realty was the fact that the company built its own set of tools to help its agents have the absolute best resources to compete in an extremely localized marketplace in the DC area. If your real estate market is anything like mine, then you need to have a hyperlocal mindset. Most brokerages accomplish this by paying for a third party product and rolling it out to their agents. But CENTURY 21 Redwood didn't want to do that. Instead, they built something from the ground up. To do this and still be profitable as a company requires a whole lot of sacrifice and investment. So yes call me biased, but knowing the minimal margins that brokerages have to work with, investing in technology is a sizable (and frightening!) undertaking.

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How to Use Instagram in Your Real Estate Business

By Tara L. Christianson on Jul 2, 2018 7:47:00 AM

Is Instagram already your jam, or are you still deciding how you might be able to include it in your online real estate business plan? If you’re still unsure whether Instagram is for you, here’s an introduction to Instagram and a few ways you may enjoy using the app in your real estate business.

Instagram is a social networking app made exclusively for use by mobile devices, specifically smartphones. By 2019, it’s projected there will be at least 104.5 million Instagram users in the United States alone. Currently, there are somewhere around 600 million monthly Instagram users in the world, and the majority of those people follow a business account of some sort.

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3 Appreciation Events That Will 'Wow' Your Clients

By Tara L. Christianson on Jun 29, 2018 7:15:00 AM

If there’s one thing all real estate agents love, it’s their clients. However, figuring out how to express appreciation for those clients is something some agents struggle with. The solution varies from agent to agent, but many successful real estate agents usually either use client appreciation events or pop-bys to express their thanks and gratitude. Below are three ideas for those events as shared by CENTURY 21 Redwood agents and managers.

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What Happens When Your Transaction Ends?

By Billy Ekofo on Jun 27, 2018 8:03:00 AM

A couple of months ago, I took my car to get serviced at the dealer where I purchased it. I walked in and immediately recognized the person who sold us our previous vehicle. He had on the same company shirt and was talking to a younger couple.

I was making my way to say hello when I noticed a change in his body language. My best guess is that he thought I was going to mess up his sale. He was dealing with clients right then and could not take his focus away. I sat down and watched him as he wrapped up his consultation with that couple. I thought that when he finished, he would probably walk over and say hello. An hour and a half went by without him stopping by. Maybe he forgot about me, or was on his way home - maybe he left early. I would never know the reason, but I expected a bit more from someone who sat down with my wife and me for a little over four hours and sold us our first family SUV just a little shy of 2 years ago. Maybe I wanted too much or was merely in need of some acknowledgment. I wanted to feel as if this person, who help us secured a family car, didn’t just sell me a car and forget about me. 

Topics: agent advice
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How to Real Estate in Bad Weather

By Tara L. Christianson on Jun 25, 2018 9:15:00 AM

“Neither rain nor sleet nor snow stays our agents from the swift completion of their appointed rounds.” OK, so maybe the U.S. Postal creed wasn’t originally written about real estate agents, but after the onslaught of some of our winter and spring weather, perhaps it should have been!

Everyone who’s been in real estate for any prolonged period realizes that there’s no such thing as a ‘fair weather’ real estate agent. When the skies threaten, the winds howl, the water rises, and the snowdrifts get out of hand, it can be tempting to pull the covers over your head and wait it out. Not for our CENTURY 21 Redwood Realty real estate agents, though! 

Here are some tips on how they handle their clients and their real estate business when the weather is less than cooperative:

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