CENTURY 21 Redwood Names Wayne Steadman as Managing Broker in Manassas

By Kona Gallagher on Jan 18, 2019 7:59:13 AM

To become a true craftsman of any profession requires commitment and dedication. When you’re in a service industry such as real estate, you also need to have an unwavering attitude of always putting the client first. Those three attributes are the trademarks of Wayne Steadman, which is why we’re honored to have him as the Executive Vice President/Managing broker in our Manassas office.

Manassas is CENTURY 21 Redwood's newest office. It opened in 2018 and marked the company's second location in Prince William County, Virginia. Cindy Stackhouse, who is the Executive Vice President and Managing Broker of our Montclair, Virginia office stepped in to lead Manassas as we searched for a permanent Managing Broker.

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Why New Real Estate Agents Should Be Holding Open Houses

By Tara L. Christianson on Jan 16, 2019 10:32:00 AM

Was one of your resolutions in 2019 as a new real estate agent to create more business opportunities for yourself? Our experts – Directors of New Agent Growth Trish Szego and Sandy Rosengarden - agree that one of the best ways to do that is by committing to holding open houses for other agents throughout this next year. Here’s why it’s a practice that works.

First, by actively participating in an open house you start to understand the mechanics of a successful open house. As Trish points out, it’s “more than just sticking signs in the ground and hoping people will come through.” In their new agent classes, Trish and Sandy break the work behind an open house down by day for the week before the actual open. One of the points they make is that they “should shadow an experienced agent but also should attend other companies’ open houses as well.” That may help you pick up ideas or even learn what you won’t want to do in your own open.

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How We Help Make Marketing Your Priority in 2019

By Tara L. Christianson on Jan 14, 2019 2:32:19 PM

For many real estate agents, the end of last year was a time of reflection, not only for their personal lives but also about how well their real estate businesses were doing. What’s been going well? What needs improvement? One of the greatest areas of introspection is often on marketing, and for good reason. Real estate marketing is one of the most significant tools in any professional agent’s skill set, which is why empowering our agents with the best marketing tools and training is one of our main focuses here at CENTURY 21 Redwood Realty.

We offer individual agent websites to every C21 Redwood agent. These websites are modeled after our own very successful website, C21Redwood.com, and we give access to our agents (along with training) to allow them to adjust their website with their content and tastes. We want everyone to be able to highlight their hyperlocal expertise and attract clients while continuing to provide those clients with exceptional service on every front.

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C21 Redwood Welcomes Kevin Shirley as Our Washington, DC Executive Vice President and Managing Broker

By Kona Gallagher on Jan 11, 2019 2:55:14 PM

When our beloved Washington, DC Executive Vice President, and Managing Broker, Kara Koonce, decided to accept a new position within the company as Director of Field Management, she left some pretty big shoes to fill. After an extensive search, we are pleased to announce that we have a new EVP and Managing Broker in DC: Kevin Shirley.

Kevin started in the real estate arena in 1996 and dedicated himself to familiarizing himself with all the roles in a real estate office while working for his buyer and seller clients. His experience spans from working as a marketing specialist to acting as a manager and broker to heading things in a real estate office as a team leader to providing concierge-level real estate services for his fellow agents.

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5 Tech Trends to Watch in Real Estate in 2019

By Tara L. Christianson on Jan 8, 2019 3:40:51 PM

It’s always fun to try and peer into the future to predict what will happen, especially when it comes to technology. The speed in which some of these advances are made, however, can make it hard to keep up, so it’s better to try and determine what affects you and your business and pay attention to those technologies first. We took a look into our crystal ball for the year to see what we think will be the top 5 real estate technology trends of 2019. Here they are:


Home search and reviews will be more critical than ever.

We already know that the internet is used by prospective clients for both home searches and to learn more about real estate agents. We think that trend will continue into this year, with major company and third-party websites still bringing in the traffic for home searches (along with the relevant home search apps, of course). Testimonials will be more important than ever, however, as people try and decide on who they want to trust with their real estate transaction. It’s one of the reasons we use RealSatisfied here at CENTURY 21 Redwood Realty; its ease of use ensures clients will submit a review and it allows for easy sharing across multiple channels by an agent.

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It's 2020: Could this be a day in the life of a real estate agent?

By Tara L. Christianson on Jan 4, 2019 2:52:54 PM

We first presented this piece back in 2015, in which we imagined how things could be (at the time) five years from now in a day of the life of a real estate agent in 2020. How far off the mark do you think we are? With only a year left to go, do you think this is still feasible, or do you think we have a few years left down the road for some of this technology to happen?

6 am: Your house gently awakens you at 6 am, opening your blackout shades, slowing turning on your bedside light and starting to fix your coffee.

7 am: Your voice-activated, electronic personal assistant, Alexa, reads you the local news, tells you what the day's weather will be and gives you your schedule. You tell Alexa to remind your sellers' electronic personal assistants about today's open home and your buyer clients' assistant what documents will need to get signed today.

8 am: You jump into your electric, self-driving car, giving your vehicle the day's route, before starting to have your email read back to you. No need to go into a brick-and-mortar office - everything you need is now in your car or online, in the cloud.

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C21 Redwood Realty Welcomes Tom Ferry Back in 2019

By Tara L. Christianson on Jan 2, 2019 10:51:00 AM

One of the best ways to kickstart a new year in any business is with the help of a master mentor. That’s why we’re bringing Tom Ferry’s master trainer, Bill Pipes, in to lead an exclusive 2-day Sales Edge event in January. We want our agents to feel prepared no matter what market they’re in or what 2019 brings. Bill is going to help them with every aspect of sales skills, from improving confidence to objection handling to increasing your conversions to the point where every lead becomes an appointment.

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Why You Shouldn't Wait Until Spring to List a Home

By Tara L. Christianson on Dec 31, 2018 10:40:24 AM

Traditionally, people think the real estate market starts in the spring of every year. However, savvy sellers know that listing in the winter ‘off-season’ can prove to be beneficial. Don’t believe us? Here’s what our CENTURY 21 Redwood agents had to say about why you should be listing your home right now.

“Of course, winter or off-season listing is beneficial to willing sellers!

There is less competition (fewer homes for buyers to select from) with fewer homes on the market that time of year AND buyers who are out in the marketplace are more seriously motivated to locate their next home & commit to a closing date.

Agents typically are carrying less inventory so have more personalized time for marketing. Vendors are also less busy, so scheduling photo shoots, repairs, remodeling is more flexible and compatible with seller plans.”

Ruthan O’Toole, Agent, C21 Redwood Locust Grove

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How to Transform from a Casual to a Committed Real Estate Agent

By Tara L. Christianson on Dec 28, 2018 11:13:00 AM

Once you’ve been in the real estate industry for six months or more, you’re going to be faced with a decision: Are you serious about this real estate business? It can be easy to leave your days and weeks unstructured and to only work with the clients who fall in your lap but, especially in tougher markets, there comes a time when that won’t be enough to sustain your real estate career.

We reached out to CENTURY 21 Redwood Realty Associate Broker and Success Coach Elsa Rake for her tips on how a newer real estate agent can transition from being a casual real estate agent to a committed real estate agent.

It’s All in Your Mind(set)

The first thing that has to happen, she says, is that you have to change your mindset. “You need to change how you view real estate, from looking at it as a part-time job or hobby to considering it as an actual business and career. Until that changes, typically an agent won’t be successful.

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CENTURY 21 Redwood Presents Sales Edge with Bill Pipes

By Kona Gallagher on Dec 26, 2018 12:20:00 PM

In 2018, we partnered with America's #1 Real Estate Coach, Tom Ferry, to put on exclusive live and online events for our agents. The arrangement was so successful that we've decided to extend it into 2019. Our kickoff will be January 22 and 23 when we present Sales Edge with Bill PipesBill Pipes is Tom Ferry's top master trainer, and he holds this event throughout the country. So what makes our version so unique? The curriculum and materials for this event will match the Sales Edge with Bill Pipes programs that Tom puts on, but it won't come with the standard $397 price tag. That's right; we're offering this two-day event for free.

How do you score a free ticket to this event? There are two ways:

1. Be a current CENTURY 21 Redwood agent. Sales Edge with Bill Pipes is the first of many events that we're offering free to our agents with the express purpose of helping them grow their businesses.

2. Consider taking the leap and joining the C21 Redwood family! We have made a few slots available for those agents who are considering changing brokerages in the new year. If you're interested in a brokerage that invests in its agents, then Redwood may be a perfect fit. If you're interested in learning more and attending this event, then get in touch with our president, Eddie Berenbaum, and have a chat.

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