How to Approach Expired Real Estate Listings

By Tara L. Christianson on Nov 12, 2018 9:47:38 AM

Do you currently work expired listings as part of your real estate business? It’s often an untapped source for new client opportunities. Many real estate agents don’t pursue expired listings because they don’t know where to start. If that sounds like you, here are a few tips that may help you start adding “expired listings” to your lead generation list.

First, Check and Double-Check the Status

Cindy Stackhouse, Managing Broker and EVP of our Montclair and Manassas offices, has seen this happen before – agents reaching out to listings they thought were expired, but have been relisted. So, the first step is checking to make sure the listing is indeed an expired listing! Otherwise, as Cindy points out, it’s “embarrassing and makes agents look unprofessional.” 

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The One Thing You Can Do Today to Make Your Real Estate Marketing More Effective

By Tara L. Christianson on Nov 9, 2018 10:15:44 AM

Do you know the one simple thing you can do today to start making your organic and paid real estate marketing more effective? It’s ensuring your database is segmented into specific target audiences. What does that mean? Let’s dive in!

Identify the Different Audience Groups in Your CRM

No matter which client relationship management (CRM) system you use, you should be able to create different groups within your contacts area. Your first step to segmenting these audiences out is to think about the different groups with whom you communicate on a regular basis. For real estate agents, traditionally that’s at least: current buyers, current sellers, people met at open houses, prospective buyers, and prospective sellers. Depending on the different contacts you may have, you may also include groups like family & friends; landlords/investors; renters; and past clients. Segmenting people out into these different groups is a great way to begin to target a market. 

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The 5 Things Your 2019 Real Estate Business Plan Needs

By Tara L. Christianson on Nov 7, 2018 1:32:00 PM

With a new year already looming, it’s time to start thinking about creating your 2019 real estate business plan. CENTURY 21 Redwood Realty’s real estate coach, Tom Ferry, suggests these essential elements as part of his 2019 business plan that he’ll be walking our agents through at the business planning session that he's hosting on November 14, 2018. Don’t create your business plan outline without these categories!

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Celebrating CENTURY 21 Redwood Realty's Manassas Grand Opening

By Kona Gallagher on Nov 5, 2018 10:35:15 AM

Here at CENTURY 21 Redwood Realty, we're not going to let a little rain get in the way of a good time. A storm may have rolled in on the night of our Manassas office grand opening party that led us to move the ribbon cutting indoors, but we still had an evening filled with food, fun, and networking.

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How To Customize Gmail for Your Real Estate Business

By Tara L. Christianson on Oct 31, 2018 12:15:00 PM

Gmail is one of the most widely used email platforms across the world, and there’s a good chance you’re using it in some form in your real estate business, too. But are you getting the most out of all of Gmail’s features for your business?

Setting Up Your Gmail Inbox

To begin setting up the way you want your Gmail inbox to look, log into your Gmail account. On the right-hand side, you’ll see a widget that looks like a gear. Click on that, and click on Settings.

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Experienced Agents, Meet Your CENTURY 21 Redwood Realty Success Coach

By Tara L. Christianson on Oct 29, 2018 12:55:40 PM

You’ve finally decided to do it. You’re going to make the change, and take a chance with another real estate brokerage. You start there and…then what? If you’re an experienced real estate agent, you might be left to muddle through the transition alone, with the expectation that you already know what you need to be doing. Wouldn’t it be nice, though, if there was someone to help ease your way into the new company so you can get up and running as soon as possible – ensuring not only a more delightful experience for yourself but also for your clients?

At CENTURY 21 Redwood Realty, we identified the need for a person to help smooth all the transitions for experienced real estate agents transferring to C21 Redwood. That’s why we have the marvelous and talented Elsa Rake in the role of Success Coach. (If you’re unfamiliar with Elsa, she was the outstanding and beloved EVP and Associate Broker of our Stafford office for several years before starting in this role.)

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3 Ways You Can Manage Real Estate Buyer Expectations

By Tara L. Christianson on Oct 26, 2018 10:34:10 AM

Who loves surprises? Probably a number of us, when they’re pleasant surprises. One of the places where you arguably aren’t such a fan of surprises, however, would be during a real estate transaction, especially if you’re a buyer. In our role as real estate agents, it’s essential to provide guidance and education to buyers to help them through their journey. We asked our CENTURY 21 Redwood Realty agents about how they manage their buyer clients’ expectations, and here’s what they had to share.

Manage Buyer Expectations from the Start

“Managing buyer's expectations starts with setting the right expectations from the start,” says C21 Redwood Gaithersburg agent Jeff Ganz. “This is done with an initial buyer consultation that covers all aspects of the transaction. When done properly, a buyer should know what to expect throughout the process as well as what the expectation is from all parties and what potential pitfalls there might be.”

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What Does a Day in the Life of a Top Producing Real Estate Agent Look Like?

By Tara L. Christianson on Oct 24, 2018 2:23:00 PM

Once you become a top-producing real estate agent, certain things should come as second nature to you. Don’t be mistaken, though. You still have to work hard and work smart, and a lot of that boils down to keeping a schedule. America's #1 Real Estate Coach and mentor to CENTURY 21 Redwood Realty agents Tom Ferry likes to say, “Routine is the sign of an ambitious individual.”

He’s written a blueprint for what a top-producing agent’s week should look like. While he has some basic rules – like starting each day knowing what your goal is and time-blocking your entire day out on your schedule – he has also broken the day down. Here’s a snapshot of what part of a day for a top-producing agent could look like:

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#RedwoodRocks: Celebrating Our CENTURY 21 Redwood Agents

By Tara L. Christianson on Oct 22, 2018 9:52:48 AM

At CENTURY 21 Redwood Realty, we inherently believe that every one of our agents is a rock star. So, when others recognize their greatness, the only surprise we have is that it took everyone else so long! Some of the well-deserved honors recently awarded to Redwood agents include:

Our relocation agents, led by Tina Bodolosky, being awarded the USAA RERN Mission Possible AGR Winner’s trophy for the number of AGR referrals and for delivering exceptional experiences every day. 

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Exploring Facebook Advertising for Real Estate Agents

By Tara L. Christianson on Oct 19, 2018 11:02:08 AM

Are you on Facebook? If you’re one of the 230 million people in the United States listed as a Facebook user, you probably have logged in to Facebook at least once. While most use it as a social network, over time, there has been a shift to using it for commercial purposes too.

It started with Facebook Pages when Facebook sought to separate people using Facebook for social purposes only from those who would like to advertise their work and businesses on the platform. Then, Facebook expanded its advertising to contests and promotions and, finally, to targeted advertising for the average business owner. Now, more than 5 million advertisers use Facebook to reach their target audiences. Are you one of them?

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