Are your unread emails sitting at 0 or 30,000? If it's the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your prospective and current clients are the same. Email marketing is still a strong way of communicating with your clients as long as personalized and contains information that’s important to the recipient. On the creation side, though, it can become time-consuming to send or respond to all the email. What do you do? Enter the email template.
Do you have a favorite social media site you prefer either in your life or in your business? You’re not alone! Everyone has a preference and while a good online marketing plan incorporates a few of the key social sites, there are usually one or two you find yourself going back to time and again. We asked our CENTURY 21 Redwood Realty agents their preferences. Which one do you think was most popular?
One annual tradition we’ve grown to love and look forward to around here at CENTURY 21 Redwood Realty is our Redwood Rally. As we continue to grow our company, it has become more important than ever to have periodic occasions where we bring all of our offices together to learn from each other and to enjoy each other’s company. While we have our day out at Nationals stadium or our company holiday party every year, the Redwood Rally is a wonderful time of learning, celebration of everyone’s respective accomplishments, and a finale of fun guarantees that everyone who attends truly feels like they’re part of the family.
You may think that spring season is our favorite time of the year, and you’d be right – but it may not be for the reason you think! We’re actually big fans of this time of year because it’s when we start hearing about all the amazing awards and recognition our CENTURY 21 Redwood agents receive for their hard work the previous year. Not only are these awards well-deserved; they also provide an ever-rising benchmark for their peers in the real estate industry.
You pretty much give away your age depending on what you call this sign: #. Is it pound or is it hash? What used to be the pound sign to many is now what most people associate with hashtags. Hashtags were actually first predominantly used on Twitter as a way for people to organize information and find it again quickly. (In fact, you can blame one man, Chris Messina, for the first real uses of hashtags.)
Our CENTURY 21 Redwood Realty agents have had the excellent opportunity to take advantage of not one but TWO of our three owners presenting important real estate information about growing their real estate business and preparing to prospect. These sessions were presented to all of our agents in our 13 offices across Washington, D.C., Maryland, and Northern Virginia, and were piggybacking off of sessions presented by Tom Ferry and his coaching staff.
Have you ever Googled yourself? Did you know that Google will try to give you what it thinks you want to see? So, there’s a very good chance you’ll rank for your name, your area, your business on the first page. More importantly, though, do you know what people see when they Google you?
They’re the two words every potential home seller can’t wait to hear every year: “spring market.” Why? Traditionally, the spring market is the hottest time for sellers to put their homes on the market and buyers scramble to take advantage of the influx of offerings. However, while no one can really pinpoint the date a spring market will take off, there are certain clues that you’re entering into the spring market. As a bonus, we also asked some of our CENTURY 21 Redwood Realty agents where they thought some of the hottest neighborhoods would be for the spring market – and they answered!
Did you know that one of largest resources and social platforms online is YouTube? Created to host and offer videos spanning a wide variety of topics, YouTube is a popular place for people to find information. Are you on YouTube yet? If you are, have you organized your YouTube channel to make it easier for people to find you and your content? YouTube isn’t just a place for you to upload all your listing videos. There are a number of ways you can use your YouTube channel for real estate, and it starts with your YouTube set-up.
Prospecting. Pipelines. Scripts and dialogues. If you’re new to the real estate industry, these might still all be unfamiliar terminology. However, if you’ve been in this business for any amount of time, you’ve got some idea about what these terms mean for the longevity of your real estate career. It’s easier, however, when you start to think of ‘prospecting’ as ‘finding prospective buyers and sellers who may need your assistance’, ‘pipelines’ as a ‘list of people who range from wanting to buy or sell something now to those who are interested in possibly buying or selling down the road’, and ‘scripts and dialogues’ as ‘specific words used to better communicate your desire to help people’ and ‘questions to ask to help you better identify people who need your help now versus those who might need it later.’