Listing and Holding an Open House During the Holidays - Should You Do It?

By Tara L. Christianson on May 21, 2018 9:38:02 AM

Now that we’ve addressed what time of year is the best to list a home, there are two other questions many real estate agents get about selling a home, especially around bigger holidays like Christmas and Easter. Those questions are: “Should I list a house around the holiday?” and “Should you hold an open house over the holiday?”

With Memorial Day coming up, we asked some of our CENTURY 21 Redwood Realty agents to weigh in with their thoughts, and here are some of their responses.

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A Red, White, and Blue Celebration - The Grand Re-Opening of C21 Redwood Montclair

By Tara L. Christianson on May 18, 2018 8:42:44 AM

What’s red, white, and blue and wears its heart on its sleeve? Our newly redesigned Montclair office!

To celebrate this beautifully redecorated office located in the heart of Montclair, we held a Grand Re-Opening Celebration:

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Taking Hold of Your Personal Story

By Billy Ekofo on May 16, 2018 8:25:00 AM

One of the many obstacles we face as real estate agents is that at times we feel the need to separate our real estate and non-real estate personas. We do this because we believe that this separation allows us to focus on what the job requires us to do, which is help our clients navigate the highs and lows of a transaction in a professional manner. 

As I continue to survey the industry, however, I've started to wonder if this actually is the best strategy. In fact, the most successful agents I see seem to have found a way to be professional and of great service to their clients, while at the same time remaining completely open about who they are as people. These agents do not shy away from stating who they are, what their struggles are and what they value the most, aside from selling homes. These fearless agents have embraced their story and they are leveraging their entire personhood to make a greater value proposition to their clients.
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How's Your 2018 Real Estate Business Plan Going So Far?

By Tara L. Christianson on May 14, 2018 11:27:00 AM

Congratulations! It’s officially spring market and it’s time your 2018 business plan is truly put to the test. How’s your 2018 going so far? Is your business plan going as expected, or have some unforeseen speed bumps popped up along the way?

We reached out to our CENTURY 21 Redwood Realty agents to find out how their 2018 business plan is going. While some are dealing with local market fluctuations, most are seeing a huge improvement this year as they've been implementing strategies and exclusive tools that C21 Redwood has provided to them.

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Marketing Across Demographics - How Different Is It?

By Tara L. Christianson on May 11, 2018 11:25:29 AM

Baby Boomers. Gen X. Millennials. Gen Z. A multigenerational world demands multigenerational marketing from its real estate agents – or does it?

We asked some of our CENTURY 21 Redwood Realty agents whether they marketed to different demographics and here were their responses. 

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A Seat At The Table - Getting Involved in the Industry

By Billy Ekofo on May 9, 2018 2:03:00 PM

There is a high probability that if you’ve been in the real estate industry for any significant amount of time, you've heard the name Heather Elias. Heather ran the social business practice for the National Association of Realtors (NAR) and laid the foundation of our current marketing initiatives as both the VP of Marketing and VP of Industry Relations at CENTURY 21 Redwood Realty. She did all this while staying involved in her local market as the co-owner of C21 Redwood’s LoCoMusings real estate team. As an agent and co-worker, I was inspired by her involvement in the business. I often found myself seeking out her counsel, as her grasp on the industry was simply unmatched. She always looked at the bigger picture and found a way to distill it down to a level that made me more aware of the implications of certain industry-wide initiatives. To this very day, she is one of my most trusted friends and her guidance is still something I revere.

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The Importance of an Effective Database

By Tara L. Christianson on May 7, 2018 5:15:27 PM

Ask almost any prosperous real estate agent the one thing they absolutely need in order to keep doing consistent, successful business, and we’d bet almost all of them would reply, “An effective database.”

What does it really mean to have an effective database?

First and foremost, you should be able to understand the client relationship management (CRM) system that houses your database. That means that there are easy to understand instructions and trainings available for the CRM, that you’re keep apprised of any and all changes, and that you have invested the time to fully comprehend all the capabilities your CRM has.

Topics: contactually crm
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Landing Listings with Your Custom C21 Redwood Realty Listing Presentation

By Tara L. Christianson on May 4, 2018 12:12:16 PM

When you’re crafting a listing presentation in real estate, you want something that

  • showcases who you are
  • notes your local area expertise
  • highlights the quality of your marketing
  • illustrates the respect you have for your clients
  • demonstrates your tech-savviness
  • and irrefutably says to the home seller (and your prospective client) that you and only you are the agent to work with

Phew! That’s quite a lot to think about, isn’t it? And when it’s a busy market, it can be difficult to create one of these on the fly for every listing opportunity you may encounter.

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Real Estate and Social Responsibility

By Billy Ekofo on May 2, 2018 11:31:33 AM

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What are the Elements of a Successful Broker's Open?

By Tara L. Christianson on Apr 30, 2018 2:59:51 PM

Two ways real estate agents can generate more interest in a listing are through holding Open Houses and through holding Broker’s Opens. While Open Houses are meant to bring in interested buyers and open the house to the general public for inspection, Broker’s Opens are meant to attract other real estate agents who may have potential buyers for the property. Broker’s Opens also serve to help an agent get valuable feedback on the presentation and pricing of a property before the general public sees it, allowing that agent and their seller to make any necessary last-minute adjustments.

So, how exactly do you hold a successful Broker’s Open? We reached out to our CENTURY 21 Redwood agents with that question, and here’s what they had to say:

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