Business Planning: The Foundation of Redwood

By Wendy Kedzierski on Oct 16, 2020 4:15:28 PM

How does a locally owned, self-made brokerage operating in the rapidly evolving real estate industry grow year in, year out?

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Exciting Promotions in Redwood's Arlington, Va. Office

By Wendy Kedzierski on Oct 16, 2020 10:15:30 AM

Two well-deserved promotions were awarded in CENTURY 21 Redwood Realty’s Arlington, VA office today. Sandy Rosengarden assumed the role of Executive Vice President/Managing Broker and Brett Nickley was promoted to Marketing and Productivity Manager. Redwood’s co-founder and President, Eddie Berenbaum, is excited for the agents they’ll be servicing. “Brett and Sandy bring so much energy with them to the office every day. They have our agents’ backs 24/7, which is so important.”

“Sandy’s contract knowledge is second to none,” says Kara Koonce, Senior Vice President of Field Operations. “Brett is also fantastic. He sets such a productively positive tone for the office.”

Brett Nickley is all about marketing and business development. Prior to joining Redwood one year ago, he helped grow a local business in Fairfax, VA from a small swim school with three endless pools, to a large athletic facility complete with a 25-yard pool, physical therapist, triathlon outfitter, cycling studio and full gym.

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Cara Whitley on The Secrets to a Successful Rebrand

By Wendy Kedzierski on Sep 14, 2020 5:02:29 PM

CENTURY 21's Chief Marketing Officer, Cara Whitley, recently sat down for an interview with Marian McPherson, reporter with Inman News. We love what she shared in terms of her passion for marketing, the inspiration behind the brokerage's 2018 rebrand and what's next! We can't share the entire interview with you here, for that you'll have to visit, but here are some highlights. Remember, BrightMLS members receive complimentary access to Inman Select! If you're an agent and would like help with that, drop us a note below. We're always happy to help! 

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Redwood Prospecting Hour: Relentless Agents Growing Their Business

By Wendy Kedzierski on Sep 2, 2020 4:27:07 PM

How does a company whose mission statement says "A family of client-focused agents operating in a collaborative environment who use their collective energy to make the world a better place" adapt to thrive amidst a pandemic? The answer might surprise you.

“We used our tech platform to return to basics,” says co-founder Eddie Berenbaum. “When the pandemic began, we were staring into the unknown. If the size of the real estate market ‘pie’ was going to shrink — which in March we feared it would — we were prepared to do everything we could to enable our agents to grab a bigger piece!”

“As the pandemic closed down our offices, our executive team huddled together on feverish Zoom calls looking for positive paths amidst a pandemic,” recalls co-founder, Shawn Milletary. “That’s when it dawned on us that with so many people now working from home, we’re looking at a generational prospecting opportunity as everyone is all of a sudden so much easier to reach via phone!”

Enter Prospecting Hour — a group effort encouraging agents to dedicate one hour a day making phone calls to prospective clients.
The format is simple: agents log into their business planning tracker every weekday morning from 10 to 11 am. The agents are greeted in the center of the screen — which is modeled in a similar style to a Peloton bike — by one of the owners and their daily special guest. After 5 to 10 minutes of training and inspiration, the agents begin making their calls alongside one another (figuratively speaking). High fives are given as agents have conversations and set appointments, creating a collective energy that fosters camaraderie as agents build their businesses.

Meredith Hannan is a testament to seeing a healthy boost in her business this year. An agent for 19 years who works out of Redwood’s Ashburn office, Meredith joined Prospecting Hour in March 2020 and says that her sales volume before and after devoting herself to this daily time shows a marked increase.

“Since I made the commitment to do the daily prospecting hour, I have seen my business double over the past year — and last year was my best year ever!”

“Prospecting Hour gives me a set routine everyday and allows me to check on my clients/friends. It has forced me to reach out to old clients or customers that I had lost touch with. It made me really search for people to touch base with which has grown my SOI (sphere of influence).”

Sue Pash agrees. She works out of Redwood’s Stafford office and has been an agent for 10 years. She says that between March and July of this year, her business increased by 20%, and she attributes that increase to Prospecting Hour. A 20% boost in just four months!

But she remembers the worry she felt when COVID-19 first hit. “I was hungry for more business,” she says. “I’m an extremely social person and not being able to leave my house made me realize I needed to do something different. Then came Shawn pushing Prospecting Hour. I thought — hmm — this is a great way to socialize AND make money. So I tried it and I never looked back.”

The key to success is consistency. Agents who adopt this daily routine reap the rewards.

To join Redwood’s daily Prospecting Hour, Redwood agents sign into accessRedwood and click the link “Redwood Prospecting Hour” at the top of the page. To learn more about how you can grow your business in any market, leave your name and number below. We look forward to connecting with you.

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Nick's Blog - The Adventure of a Lifetime

By Nick Pasquini on Jul 10, 2020 2:38:15 PM

The greatest wisdom I've gained in my life is from the enlightenment of travel.  Wanderlust has proved to both my wife Sara and I that the world is vast and the opportunities are endless. We have made wonderful friends, have had amazing experiences and those experiences have shaped our minds and spirit.  Exploring different countries and cultures has given us a greater appreciation of life, more compassion for humanity, an overall happier existence, and an insatiable hunger for more.  Although we’ve circled the globe and have visited 50+ countries, we’ve never fully immersed ourselves in a place outside of the USA...until now.

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Welcome to the Redwood Family! April 2020

By Karen Berry on Apr 17, 2020 8:19:45 AM

We are thrilled to welcome these Rockstar agents to the CENTURY 21 Redwood Realty family in the past month! 

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REALTOR Perspective - How does the CARES Act benefit me?

By Karen Berry on Apr 3, 2020 1:32:35 PM

On Thursday, April 2, 2020, Shawn Milletary, Eddie Berenbaum and Nick Pasquini - co-founders and owners of CENTURY 21 Redwood Realty invited Sean O'Connell CPA/PFS. CGMA and Partner at accounting firm PBMares, LLP to discuss how the newly passed Coronavirus Aid, Relief, and Economic Security (CARES) Act would affect real estate agents in the near term.

Topics: CARES Act
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Welcome to the Redwood Family!

By Karen Berry on Mar 13, 2020 9:57:58 AM

We are thrilled to welcome these rockstar agents to the CENTURY 21 Redwood Realty family in the past month! 

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Redwood Marketing Rocks!

By Karen Berry on Mar 10, 2020 12:59:57 PM

One of Redwood Realty's top producing agents, Kelly Elson had this to say when asked about the marketing support she receives as a CENTURY 21 Redwood Realty agent:  "I am a HUGE fan of the Redwood Marketing Team!!" 

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Praise for Day 1 Mortgage and Highland Title & Escrow - Our Amazing Partners

By Karen Berry on Mar 10, 2020 12:50:07 PM

High praise from C21 Redwood Ashburn agent, Francine Harmon, on last Thursday's closing with her clients: "The Day 1 Mortgage Team is fantastic, and my clients had a great experience working with them. They explained the loan process and ensured that my clients received the best rates and incentives available to them. Tina, Paul, and Thad were very responsive to calls, text and email. You guys ROCK!

John, and the Highland Title team again did an amazing job to ensure a smooth settlement. I've used Highland Title for several settlements and the experience have always been outstanding. John Slupe is wonderful to work with, and makes the settlement process relaxing and stress free for the clients. THANK YOU!

Working with both of these partners makes me and my business look good and I truly appreciate the team effort."

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